I NOTICE WHAT YOUR CUSTOMERS NOTICE.

The details that feel slightly off. The moments that create friction. The disconnect between how good your brand looks and how the experience actually feels.

That’s where I come in.

I’m DeAndra Crismon, founder of Muse & Ember and an experiential strategist with nearly a decade of experience building businesses, producing large-scale brand experiences, and thinking obsessively about how people move through, interact with, and remember a brand.

I’ve worked on experiences for nationally recognized brands including McDonald’s, managed million-dollar experiential budgets, and collaborated across projects involving major talent, celebrities, agencies, creatives, and production partners.

But my perspective didn’t begin in corporate experiential marketing. It started as an entrepreneur.

I built my first service business from the ground up, eventually producing five-figure experiences while earning consistent 5-star reviews across Google and Yelp.

That taught me something I still believe today:

People remember how you made the experience feel.

Today, I bring that same lens to Muse & Ember, helping hospitality, retail, wellness, lifestyle, and experience-led brands find the gaps they’ve become too close to see and turn them into experiences people want to return to, recommend, and remember.

EXPERIENCE THAT BACKS THE STRATEGY

10+ YEARS
Entrepreneurial Experience

$1M+
Budgets Managed

100+ 5-STAR
Earned Building My Own Customer-Facing Business

A woman with long black hair wearing a white blazer and white pants, posing while sitting on a tan couch in a bright, modern room with large windows and light-colored floors.

TRUSTED ACROSS CULTURE, HOSPITALITY & ENTERTAINMENT

My work has supported experiences, environments, events, and creative projects for some of the world’s most recognizable brands and talent.

SELECT BRAND EXPERIENCE

TikTok • YouTube • Netflix • Hulu • Four Seasons • McDonald’s • Hilton • Hyatt • Michael Kors • Benefit Cosmetics • Fashion Nova • Verizon • AT&T • Alfred Coffee • SpringHill • USC • Poshmark • Hydrafacial • Milk Cosmetics • Guess

SELECT TALENT & CELEBRITY EXPERIENCE

LeBron James • Michael B. Jordan • Jhené Aiko • Big Sean • Kid Cudi • Kourtney Kardashian • Daniel Kaluuya • Kyrie Irving • Draymond Green • Gunna • John Stamos • Keyshia Cole • The Who • Guns N’ Roses

Let’s look at the experience.

Tell us a little about your brand and what you’re noticing. We’ll determine whether an Experience Audit is the right place to start.